Sports Direct is one of the leading brands in the lifestyle and retail sector. Sports Direct SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Sports Direct:
Quick Glance:
Above are the strengths in the SWOT Analysis of Sports Direct. The strengths of Sports Direct looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Sports Direct SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Read more about Sports Direct
Above we covered the opportunities in Sports Direct SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Sports Direct are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Sports Direct SWOT analysis.
Continue reading more about the brand/company.
About Sports Direct
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Sports Direct Overview | |
---|---|
Parent Company |
Mike Ashley Sports |
Category |
Retail |
Sector | |
Tagline/ Slogan |
24HR Delivery |
USP |
UK’s number one sports retailer |
Sports Direct STP | |
Segmentation |
Sports goods and accessories |
Target Market |
Youth, Sports and fitness, above average |
Positioning |
Customers get more for their money through being fit, socialize or simply enjoy the products |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Sports Direct. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
What is MBA Skool?About Us
MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals.
Business Courses
Quizzes & Skills
Quizzes test your expertise in business and Skill tests evaluate your management traits
Related Content
All Business Sections
Write for Us