Ticketline SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 610
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SWOT Analysis of Ticketline with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ticketline

Parent Company

The Ticketline Network Limited

Category

Live Entertainment

Sector

Retail

Tagline/ Slogan

The entertainment specialist

USP

Europe’s largest and most established primary ticket agency

STP

Segment

Lifestyle, income, attitude

Target Group

Outgoer, high income, passionate

Positioning

Easiest access to the tickets customer want and the best service available

SWOT Analysis

Strengths

1. One of the market leaders: selling millions of ticket, for thousands of events every year
2. Prominent market player: Presence in the country for the last 30 years
3. Earnings are generated from flexible booking fees on top of the face value amount thus company takes no revenue from advertised ticket prices
4. A tiered e-ticketing system available for all events

5. Less competition in the market ensures high market share

Weaknesses

1. No revenue generation from advertised ticket prices, thus keeping the profit margin low
2. The profits are generated from booking fees on top of the face value amount, which is dependent on the success of the event.

Opportunities

1. With the vast experience company can expand its operations beyond UK
2. Economic growth of developing countries like India, China, etc is resulting higher number of events organized and thus providing larger customer base to the firm

Threats

1. Company generates revenue by connecting client with customer, if client go for forward integration this would eliminate the sole value generated by the operation
2. Entry barrier in the industry is low: For example renowned social networking sites can provide the same value with wider customer base

Competition

Competitors

1. Ticketmasters
2. See Tickets
3. Skiddle

 


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