Breaux Mart Supermarkets SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 743
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SWOT Analysis of Breaux Mart Supermarkets with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Breaux Mart Supermarkets

Parent Company

Breaux Mart Supermarkets

Category

Retail

Sector

Lifestyle and retail

Tagline/ Slogan

Has Low Prices!!!

USP

The neighborhood grocery store

STP

Segment

Price conscious and household purchases

Target Group

Middle class individuals

Positioning

Freshness

SWOT Analysis

Strengths

1. Considered as a local store at all the locations
2. Most products are locally acquired
3. Few but well trained employees
4. Cakes and Deli are their speciality

Weaknesses

1. No online purchase is a concern
2. Primary focus on grocery, customers need to go to other stores for the other products
3. Breaux mart is present only in a few towns

Opportunities

1. Stores are all located around New Orleans, can expand network to nearby towns in LA
2. The stores can offer a bigger basket of items like household, sanitary and clothes
3. Since these stores cater to the locality, CRM initiative to ensure customer loyalty will give an edge over local competition

Threats

1. Mom and pop stores provide the maximum competition
2. Rise of large retail chains in small town have been a new threat in these towns

Competition

Competitors

1. Walmart
2. Macy’s
3. Target



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