Byerly's SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1404
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SWOT Analysis of Byerly's with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Byerly's

Parent Company

Lund Food Holdings, Inc

Category

Retail

Sector

Lifestyle and retail

Tagline/ Slogan

Food is life

USP

Best quality and good customer service

STP

Segment

Families who want the premium products only

Target Group

Upper middle class and high society

Positioning

The best product for those who can afford it

SWOT Analysis

Strengths

1. Stores have post office, banking facility, Caribou coffee shops and even pharmacy
2. Number of stores in the Minneapolis area
3. Online shopping service, drive-thru pick up or home delivery
4. Partners with Bachman’s, Caribou Coffee, US Bank, Mulberry’s garment care, Lettuce Entertain You Enterprises and White Way Cleaners

5. Support from Lunds group of stores

6. A number of premium products under the Lunds and Byerly's brand.

7. Many stores have wine and spirits shop as well

Weaknesses

1. Presence is restricted to the State of Minnesota (Twin Cities area)
2. Only cater to those who are willing to pay a premium

Opportunities

1. Could expand service to nearby states as well
2. Primary focus is on food, the stores could provide clothes, stationary and jewelry items too
3. Customer loyalty program could help retain some of those who purchase less often

Threats

1. A number of large retail chains are present in the neighboring towns
2. Convincing customers of a premium quality can be very difficult
3. Many customers purchase daily items from mom and pop stores in a walking distance

Competition

Competitors

1. Walmart
2. Macy’s
3. Target

4. Rainbow Foods stores

 

The table above concludes the Byerly's SWOT analysis along with its marketing and brand parameters.

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