Copps Food Center SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 722
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SWOT Analysis of Copps Food Center with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Copps Food Center

Parent Company

Roundy's Supermarkets

Category

Retail

Sector

Lifestyle and retail

Tagline/ Slogan

Living up to your life

USP

Food and health under the same roof

STP

Segment

Price conscious families

Target Group

Middle class

Positioning

Best products for your family

SWOT Analysis

Strengths

1. Over 40 stores and pharmacies in the State of Wisconsin
2. Strong backing from parent company - Roundy’s and their products
3. Hot food, fresh salads and soups available
4. Catering service available

5. Money saving schemes of customers such as coupons and gift cards

6. Special care given for delivering gluten free products

7. Chairman Bob promotional campaign

Weaknesses

1. No online service or home delivery
2. Stores have presence only in Wisconsin
3. The store focuses more on food items, little or no emphasis on other items such as stationary, garments and FMCG items

Opportunities

1. The chain could expand beyond the Wisconsin area
2. Most retail chains now offer online retail, this is a lucrative business especially since each Copps store is focused on a particular locality
3. Can deliver clothing, furniture, home appliances and even some essential hardware

Threats

1. Large department stores have a better customer retention
2. Some customers are interested in premium products which Copps does not currently focus too much
3. Mom and pop stores offer a lot of competition when it comes to family purchases

Competition

Competitors

1. Cub Foods
2. Macy’s
3. Wal-mart

 

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