David M. Brian SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 791
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SWOT Analysis of David M. Brian with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

David M. Brian

Parent Company

David M. Brian

Category

Retail & Gifting

Sector

Lifestyle and retail

Tagline/ Slogan

One of America's Largest Fine Gift Stores

USP

Anything can be a gift if it is unique

STP

Segment

Occasional purchasers

Target Group

Women and home owners from middle class

Positioning

Gifts for everyone

SWOT Analysis

Strengths

1. Located at the heart of Broadway Plaza and the other in Greenbrae
2. A very large basket of items to gift from
3. Collection of brands such as Marquis and Swarovski

4. Locally recognised as a prominent brand

Weaknesses

1. Capable of serving a larger market but has only 2 stores
2. Very limited scope to customize gifts
3. Website is not attractive. Customer experience at the store and site are poor
4.  A large number of items are available at the store only.

Opportunities

1. The customer must be given an opportunity to customize the products and preview before purchase
2. Increasing presence into major cities and affluent localities
3. Occasion specific gifts would help customers choose better

Threats

1. With the penetration of internet, a number of customers prefer to customize and purchase online
2. Even department store have a gifting section, David M. Brian products are not very different
3. The branded products are available at the respective stores of these brands, customers who are brand specific would like to visit the brand shops because of the large variety to choose from.

Competition

Competitors

1. gifts.com
2. Toys“R”Us
3. Things Remembered

4. Hallmark

 

The table above concludes the David M. Brian SWOT analysis along with its marketing strategy and brand parameters.

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