Earth Fare SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1197
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SWOT Analysis of Earth Fare with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Earth Fare

Parent Company

Earth Fare

Category

Natural Foods Retail

Sector

Lifestyle and retail

Tagline/ Slogan

The Healthy Supermarket

USP

Fresh local organic produce

STP

Segment

Extremely Health conscious

Target Group

Upper middle class families

Positioning

Trusted organic produce in the country

SWOT Analysis

Strengths

1. Present in a few States in US with over 30 stores
2. “Food Philosophy”: no adulterants or additives
3. Earth Fare catering: serves fruits, Sandwiches and cakes
4. Customer loyalty program: Tomato Bank

5. “Get Deals” App for iPhone and Android

Weaknesses

1. Earth Fare is a small chain compared to its competitors such as Trader Joe’s
2. Customers need to visit other stores for products other than food items
3. The stores are present only in areas where farm produce is readily available, the other states provide a better market for these organic products
4. Faces stiff competition from larger chains such as Trader Joe’s.

Opportunities

1. Currently present only in few states, can expand to other states and cities
2. The stores can have other products such as garments, toiletries and other household items

3. Can concentrate on secondary agricultural produce such as jams, juices, oils, sauces and chocolates

Threats

1. A number of retail store now have an organic products division
2. The high price deters some customers from organic products

Competition

Competitors

1. Whole Foods Market
2. Trader Joe's
3. Macy’s

 


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