Food Basics SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 815
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SWOT Analysis of Food Basics with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Food Basics

Parent Company

The Great Atlantic & Pacific Tea Company

Category

Retail

Sector

Lifestyle and retail

Tagline/ Slogan

Lowest Prices Everyday! ; The Saving Never Stops - Every Aisle. Every Item. Every Day.

USP

No frills discount

STP

Segment

The Highly price conscious

Target Group

Lower middle class

Positioning

Save on every purchase

SWOT Analysis

Strengths

1. A number of major national brands: America’s Choice, Woodson & James, Great Atlantic Seafood Market and Green Way
2. Offers other services such as postage stamps, pharmacy and Western Union Money Transfer
3. Gift cards of the denomination $10, $25 and $50 are available
4. Strong backing from parent company and sister firms such as Pathmark, Waldbaums and The Food Emporium

Weaknesses

1. Only a few stores so far
2. In the more affluent areas of New York and Pennsylvania, quality is more important than price
3. The stores do not give much emphasis on electronic products, garments and stationary
4. The selling point is discounts, very little emphasis on quality

Opportunities

1. The stores are all located in New Jersey, New York or Pennsylvania, they can concentrate in the neighboring states
2. Customer loyalty program is good in maintaining better relationship with customers
3. Online retail and home delivery gives retail chains an edge over the rest of the stores

Threats

1. Presence of large retail chains in cities such as New York and in Pennsylvania
2. Mom and pop stores especially in New Jersey where there is a high population density

Competition

Competitors

1. Fairway Market
2. Target
3. Walmart

 


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