SWOT Analysis of Food Basics with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
The Great Atlantic & Pacific Tea Company
Lifestyle and retail
Lowest Prices Everyday! ; The Saving Never Stops - Every Aisle. Every Item. Every Day.
No frills discount
The Highly price conscious
Lower middle class
Save on every purchase
1. A number of major national brands: America’s Choice, Woodson & James, Great Atlantic Seafood Market and Green Way 2. Offers other services such as postage stamps, pharmacy and Western Union Money Transfer 3. Gift cards of the denomination $10, $25 and $50 are available 4. Strong backing from parent company and sister firms such as Pathmark, Waldbaums and The Food Emporium
1. Only a few stores so far 2. In the more affluent areas of New York and Pennsylvania, quality is more important than price 3. The stores do not give much emphasis on electronic products, garments and stationary 4. The selling point is discounts, very little emphasis on quality
1. The stores are all located in New Jersey, New York or Pennsylvania, they can concentrate in the neighboring states 2. Customer loyalty program is good in maintaining better relationship with customers 3. Online retail and home delivery gives retail chains an edge over the rest of the stores
1. Presence of large retail chains in cities such as New York and in Pennsylvania 2. Mom and pop stores especially in New Jersey where there is a high population density
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