Cotswold Outdoor SWOT Analysis
Cotswold Outdoor is one of the leading brands in the lifestyle and retail sector. Cotswold Outdoor SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Cotswold Outdoor:
Quick Glance:
Cotswold Outdoor Strengths
- Brand Heritage of being a 3 decade old outdoor retailer
- Own 70+ stores, making them market leaders in this oligopoly
- High Profit Margin enables them to diversify into different markets with similar products
- Recommended retailer for the Duke of Edinburgh Award scheme
- Extremely Knowledgeable staff helps serve customers better
- Partnership with The Scout Association
- Actively supportslocal communities and groups thus establishing good ties with outdoor activity groups
- Award-winning website and exclusive stockist of many popular products
- Competitive Pricing (Offers to match prices of any competitor)
Above are the strengths in the SWOT Analysis of Cotswold Outdoor. The strengths of Cotswold Outdoor looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Cotswold Outdoor Weaknesses
- Limited market share and less marketing compared to globa competitors
- In-store staff requires extensive training and expense and hence attrition can be a problem
These were the weaknesses in the Cotswold Outdoor SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Cotswold Outdoor Opportunities
- Opportunity to enter outdoor sports market because of similar market with different products
- Move out of UK into another western country with disposable income and a culture of outdoor activity
- Go into more personalized service (leverage the trained sales staff)
- Diversification into outdoor fitness training
- Develop new innovative products to capture the market
- Developing a synergy through more partnerships with outdoor groups
- Build better relationship and loyalty among customers through sponsorships of outdoor sports and events
Above we covered the opportunities in Cotswold Outdoor SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Cotswold Outdoor Threats
- Weather conditions are a direct threat to outdoor retailers with sales being significantly hit in bad weather years
- Larger and more dominant businesses like Tresspass andTog 24 with more stores and longer heritage
- Growing urbanization is driving down outdoor activity
- Margin compression from online competitors
- Declining youth participation in core outdoor activities
- Economic downturn significantly affects peoples vacation and outdoor activity affecting sales
- Changing Customer preferences which can be quite unpredictable
The threats in the SWOT Analysis of Cotswold Outdoor are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Cotswold Outdoor SWOT analysis.
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About Cotswold Outdoor
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Cotswold Outdoor Overview | |
|---|---|
| Parent Company |
Lion Adventure Cooperatief UA |
| Category |
Outdoor Clothing and Equipment |
| Sector | |
| Tagline/ Slogan |
“Outdoor, Action, Travel” |
| USP |
Over 3 decades of experience in selling outdoor equipment; Expert training to staff; Expert Boot-fitting, Rucksack Fitting |
| Cotswold Outdoor STP | |
| Segmentation |
People doing outdoor leisure/adventure activities |
| Target Market |
Physically Active families, Adventurous People, Holiday Makers, Duke of Edinburgh's Award candidates |
| Positioning |
Price (Competitive Pricing), People – Expert trained staff |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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