Bay Trading Company SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1647
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SWOT Analysis of Bay Trading Company with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bay Trading Company

Parent Company

Rinku Group

Category

Apparel  Store

Sector

Retail

Tagline/ Slogan

Beautiful accessories you’ll love to wear and to give in the heart of North Norfolk

USP

Our no-compromise approach to quality and our realistic, ‘non-Holt’ pricing; sell clothes and jewelry uniquely designed to target the young fashion market.

STP

Segment

Young people who are fashion conscious

Target Group

The young fashion market who is fashion conscious and wants unique designed dresses matching their personalities.

Positioning

Bay Trading Company offers unique range of amazing quality accessories is a firm favourite with our customers. The design and color palettes come together to make a stunning range for the young and the not-so-young alike

SWOT Analysis

Strengths

1. Provide unique range of quality items at reasonable prices.
2. Work with suppliers to offer unique new designs in a wide range of color pallette
3. Collections like Big Baby and Estella Bartlett brings with it new range of clothing and jewelry designs.
4. Has a wide network and reach. The brand has 270+ stand alone stores.

5. There are over 1000 employees with the organisation

Weaknesses

1. Due to acquisition by Alexon Group PLC, the retail was shifted to Luton which might have impacted the local customer base.
2. Administrative problems when credit insurers withdrew their covers from them

Opportunities

1. More brand and fashion conscious youth who want to maintain a style statement – increasing target group
2.Increasing purchasing power parity leading to improved lifestyles and discretionary spending on fashion.
3. Expand online trading ecommerce site to capture online purchasing.

Threats

1.Other popular ecommerce websites like Amazon, Exeter, Ebay offering the same brands at discounts leads to reduced number of consumers visiting online websites.
2. Intense competition from other clothing retail stores.
3.Acquisitions and change in administration might hamper future growth prospects and growth strategy.

Competition

Competitors

1.Next PLC
2.British Home Stores

 


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