Budgens SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 722
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SWOT Analysis of Budgens with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Budgens

Parent Company

Musgrave Retail Partners GB

Category

Foodstore

Sector

Retail

Tagline/ Slogan

Born and reared in Britain; Best of British

USP

Fairly priced high quality products and a wide range of fantastic special offers every week

STP

Segment

People who have irregular working hours or work shifts and might go for impromptu purchases. Works as convenience store.

Target Group

Working class professionals who want to buy everyday items like groceries, toiletries, drinks even during a weekend and also late at night as per their convenient time, who work late as rely on ready to cook items

Positioning

Offers a variety of essential products at competitive prices

SWOT Analysis

Strengths

1. Provide unique range of quality items at reasonable prices.
2. Work with local suppliers to offer high quality British local food and flavor.

3. Different ranges like Discover the Taste offers different home-made cuisines in ready to eat formats.
4. Match the prices of comparable products with any other competitors

5. Many awards won by the brand for its retail services

Weaknesses

1. Due to more globalization of labor force, people from different regions come to live in UK, so the chain should focus more on other regional cuisines apart from Britain
2.  Many ready-made food have artificial ingredients which might damage the taste of the food

Opportunities

1. More young professionals living away from home and working long hours prefer shopping at convenience stores. Hence their target group is increasing fast.
2. Increasing purchasing power parity leading to improved lifestyles e.g – more ready to eat foods
3. Expand network, product selection  and reach to people by opening up more flagship stores and subway brands along the lines of their growth strategy currently being pursued.

Threats

1.Robbery attempts and other threats lead to high priority security concerns for property loss as also safety of employees working late into the night.
2. Intense competition from corner stores, supermarkets, grocery stores and host of other convenience stores.
3.Competition laws an lack of large scale development space leading to merger of many convenience stores.

Competition

Competitors

1. Tesco

2. Sainsbury



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