Alworths SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 557
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SWOT Analysis of Alworths with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Alworths

Parent Company

Poundstretcher

Category

General Merchandise

Sector

Retail

Tagline/ Slogan

Providing value in its truest sense; Always great value

USP

A store which provides value for money and also the service of an upscale store

STP

Segment

People living in town centers

Target Group

Middle- Upper middle class families in these towns

Positioning

Both value for money and upscale store

SWOT Analysis

Strengths

1. Halo effect and thus a large customer base of the predecessor- Woolsworth
2. Well tested and efficient store layout
3. Its positioning as both value for money and upscale retailer
4.  Pick and mix products

Weaknesses

1. High operational costs
2. Slowdown for CD/DVD players and game consoles
3. Neither full value for money nor upscale

Opportunities

1.  Local high street shopping still in demand
2. Gap left by the Woolsworth store still present
3. Opportunity to learn from mistakes of woolsworth by keeping only the good practices

Threats

1.  High rental rates
2. Administrative issues of the parent company
3. Reduced customer confidence

Competition

Competitors

1. Poundland
2.99p store
3.Mark and Spencer



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