SWOT Analysis of Alworths with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Providing value in its truest sense; Always great value
A store which provides value for money and also the service of an upscale store
People living in town centers
Middle- Upper middle class families in these towns
Both value for money and upscale store
1. Halo effect and thus a large customer base of the predecessor- Woolsworth 2. Well tested and efficient store layout 3. Its positioning as both value for money and upscale retailer 4. Pick and mix products
1. High operational costs 2. Slowdown for CD/DVD players and game consoles 3. Neither full value for money nor upscale
1. Local high street shopping still in demand 2. Gap left by the Woolsworth store still present 3. Opportunity to learn from mistakes of woolsworth by keeping only the good practices
1. High rental rates 2. Administrative issues of the parent company 3. Reduced customer confidence
Browse marketing analysis of more brands and companies similar to Alworths. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.