Beaurepaires SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2215
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SWOT Analysis of Beaurepaires with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Beaurepaires

Parent Company

Goodyear

Category

Tyre and battery retailer

Sector

Retail

Tagline/ Slogan

Who you turn to for tyres

USP

Tyres and tyre services for all vehicles anywhere in Austrailia

STP

Segment

Automobile owners

Target Group

Vehicle owners looking for convenience

Positioning

All type of tyres and tyre services under one roof

SWOT Analysis

Strengths

1.  Wide network of around 330 stores in Australia
2. Focus on customer service and expert advices
3. Tyres and related services for all type of vehicles under one roof
4.  On road assistance to heavy vehicles

5. The brand has a good presence through TVCs

Weaknesses

1.  Availability of only Goodyear and Dunlop tyres and not other brands
2. Non availability of on road assistance for light-medium vehicles
3. People’s perception that it is too expensive to do small repairs at Beaurepaires

Opportunities

1. Can offer on road assistance to light- medium passenger vehicles

2. Goodyear coming up with the latest technology tyres is an opportunity for Beaurepaires to attract new customers

3.  Growing automobile industry in the country will ensure that people will demand more such stores

Threats

1.  Competition from other multinational tyre companies
2. Multi brand tyre retailers are a threat since they can offer more convenience for the buyers
3. Unorganized garages will be a threat in the service and repair sector

Competition

Competitors

1. Bridgestone select

2. Tyre right
3. National tyres

 


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