Bunnings Warehouse SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 3124

SWOT Analysis of Bunnings Warehouse with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bunnings warehouse

Parent Company

Wesfarmers Limited


Household Hardwares



Tagline/ Slogan

Lowest prices are just the beginning


Hardware products and expert advices at the low prices



Home owners/ Contractors

Target Group

Do it yourself customers, contractors and builders


All the hardware tools and products for the lowest price

SWOT Analysis


1.  Wide network of around 250 stores in Australia
2. Everyday low prices and loyalty programs
3. Free advices and trainings for do it yourself customers
4.  Well trained consultants available for doing specialized jobes in home

5. One of the biggest household hardware retail chain in Australia


1.  Non availability of an online purchase platform
2. People doing it themselves the wrong way can create negative attitude towards the brand
3. People will associate it with self-service and thus the perceived level of service will be less


1. Can offer online purchase platform

2. More people wanting to build outdoor hangout places in their homes

3.  Growing number of home owners in the country


1.  Competition from similar hardware retailers in the country
2. The growing number of companies which takes contract maintenance jobs will reduce the hardware purchase among domestic users
3. The global economic scenario may lead to people investing less on houses and the hardware industry can be easily effected



1. Home Hardware

2. Australian Outdoor Living
3. Classic Home Improvements



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