Bunnings Warehouse SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 3295
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SWOT Analysis of Bunnings Warehouse with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bunnings warehouse

Parent Company

Wesfarmers Limited

Category

Household Hardwares

Sector

Retail

Tagline/ Slogan

Lowest prices are just the beginning

USP

Hardware products and expert advices at the low prices

STP

Segment

Home owners/ Contractors

Target Group

Do it yourself customers, contractors and builders

Positioning

All the hardware tools and products for the lowest price

SWOT Analysis

Strengths

1.  Wide network of around 250 stores in Australia
2. Everyday low prices and loyalty programs
3. Free advices and trainings for do it yourself customers
4.  Well trained consultants available for doing specialized jobes in home

5. One of the biggest household hardware retail chain in Australia

Weaknesses

1.  Non availability of an online purchase platform
2. People doing it themselves the wrong way can create negative attitude towards the brand
3. People will associate it with self-service and thus the perceived level of service will be less

Opportunities

1. Can offer online purchase platform

2. More people wanting to build outdoor hangout places in their homes

3.  Growing number of home owners in the country

Threats

1.  Competition from similar hardware retailers in the country
2. The growing number of companies which takes contract maintenance jobs will reduce the hardware purchase among domestic users
3. The global economic scenario may lead to people investing less on houses and the hardware industry can be easily effected

Competition

Competitors

1. Home Hardware

2. Australian Outdoor Living
3. Classic Home Improvements

 


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