Crazy John’s SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 539
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SWOT Analysis of Crazy John’s with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Crazy John’s

Parent Company

Vodafone Hutchison

Category

Mobile Retail

Sector

Retail

Tagline/ Slogan

You always get more with Crazy John’s

USP

All mobiles and mobile services under one roof with attracting offers

STP

Segment

Mobile phone users

Target Group

All mobile phone users

Positioning

Services and products of highest quality at attractive rates

SWOT Analysis

Strengths

1.  Wide network of around 60 stores in Australia
2. Customer base of more than 400000
3. Providing convenience for customers by offering biiling, purchase, usage plan etc. related services through telephone, internet, stores etc.
4.  Crazy marketing ideas of John Ilhan who was their founder and CEO

5. Had a good marketing exercise through sponsorships

Weaknesses

1.  Brand is being withdrawn from the market by the new owner, Vodafone
2. The Crazy John’s online and telephone lines are now redirected to Vodafone
3. The contracts are now not being renewed at the Crazy John’s

Opportunities

1. Could have kept the brand as such since it had enormous customer base

2. Vodafone can try to become a more prominent player in the market using the customer base gained

Threats

1.  Death of the founder lead to the company being sold to Vodafone and Vodafone is killing the brand Crazy John’s
2. All stores are being replaced by Vodafone stores and many employees are fired
3. The customer base can erode during this transmission

Competition

Competitors

1. Optus

2. All Phones



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