Fenchurch SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 651
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SWOT Analysis of Fenchurch with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fenchurch

Parent Company

JD sports

Category

Apparel and clothing

Sector

Retail

Tagline/ Slogan

This generation rules the nation

USP

A company and brand for skater clothing

STP

Segment

Young men and women

Target Group

Both men and women interested in adventure sports

Positioning

Premium clothing that is both tough and stylish

SWOT Analysis

Strengths

1. One of the oldest skater brands
2. Premium image of the product inspired by music, skating and culture on streets
3. Included in London’s 50 best boutiques list
4.  Presence across Europe

5. Strong fashion presence especially in London

Weaknesses

1. High price of the products means less market
2. Very narrow customer base
3. Not highly differentiated from the competition

Opportunities

1. Reducing price to more acceptable levels to target more customers

2. Expanding their online business in Europe since the brand already has a base there

3.  Geographical expansion within London for the brick and mortar stores

Threats

1.  Competitors with similar offerings
2. Competition from online retailers selling international brands
3. High operational costs for brick and mortar stores

Competition

Competitors

1. Fat face

2. Quick silver
3. Addict clothing

 

The table above concludes the Fenchurch SWOT analysis along with its marketing strategy and brand parameters.

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