Heron Foods SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 713
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SWOT Analysis of Heron Foods with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Heron Foods

Parent Company

Heron Food Group Ltd

Category

Frozen food and Grocery

Sector

Retail

Tagline/ Slogan

Top Quality- Lowest prices

USP

Bringing the best brands at the cheapest prices

STP

Segment

Middle class people who are price conscious

Target Group

Secondary or suburban town people

Positioning

Quality products at cheap prices

SWOT Analysis

Strengths

1. With more than 240+ stores, it is highly accessible
2. Well established own distribution network
3. Flexibility in procuring different products
4.  Low operational costs due to high efficiency

5. Nearly 2500 employees form a part of thr workforce

Weaknesses

1.  People associate it with frozen foods only
2. Unavailability of online platform
3. Brand equity is very less among urban people

Opportunities

1. Coming up with an online platform and home delivery

2. Expanding to midlands where they have less presence compared to the north

3.  Growing to be a one stop supermarket by sustaining the advantage they have in frozen foods

Threats

1.  Competition from multinational discount stores like Tesco
2. Competition from online retailers
3. Real estate becoming more expensive

Competition

Competitors

1. Tesco

2. Walmart
3. Frozen Value



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