Angus and Robertson SWOT Analysis, USP & Competitors

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SWOT Analysis of Angus and Robertson with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Angus and Robertson

Parent Company

Pearson PLC

Category

Book store

Sector

Retail stores

Tagline/ Slogan

We have all the best stories

USP

Products containing proper mixture of literature publishing and educational publishing

STP

Segment

People interested in buying literature books and educational resources

Target Group

People in the young age having fairly high discretionary income

Positioning

Angus and Robertson is an online retail store where people can buy their favorite and interesting literature books as well as educational resources for their children

SWOT Analysis

Strengths

1.  125 Years of experience in books industry
2.  Product mix of literature books along with educational resources
3.  Association now with big brand like Pearson PLC having expertise in the domain
4.  Loyal customer base and a leading position in the market

5. The conpany has worked towards providing opportunities to authors

Weaknesses

1.  Failed merger with Borders
2.  General purpose books, no differentiation as such
3.   Lack of knowledge about the burgeoning online book market and Failure to adapt to the changing conditions

Opportunities

1.  High potential market of online book purchaser and e-book readers
2.  Continue with physical book stores also, applying a differentiated or Specialist approach
3.   Adding value by increasing the product portfolio and compete with low costs  bringing in more efficiencies

Threats

1.  Increasing competition in the online book market
2.  Import restrictions and changing economic conditions in Australia

3.  Changing demands from the customers

Competition

Competitors

1. Fishpond

2. Booktopia

3. Dymocks

 

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