Beecroft’s toys SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 687
Advertisements

SWOT Analysis of Beecroft’s toys with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Beecroft’s toys

Parent Company

Beecroft’s toys Ltd

Category

Toys

Sector

Retail Stores

Tagline/ Slogan

Fun for Generations

USP

Diffentiated Toys Products for all age groups

STP

Segment

People who wants special different toys for their children

Target Group

Above middle class families having children in the age group 1-13 years

Positioning

Toys which last long and are for children of all age groups

SWOT Analysis

Strengths

1.  Wide range of Toys and games
2.  Long standing reputation company founded in 1848
3.  Differentiated Toys compared to other stores
4.  Improved company website which serves as an online shopping centre. Mail order service also efficient

5. Strong presence in the online segment in toys in UK

Weaknesses

1.  Lacks competitive advantage against big retailers
2.  Amount of sales depends on seasonal sales  
3.  Higher prices compared to some competitors

Opportunities

1.  Company website can be further improved by making it more informative and user friendly
2. Marketing of products in current and new markets
3.  Product assortment exploration

Threats

1.  As the start up cost is less many online vendors, sellers of toys coming up creating more competitive market

2. Big online retailers like Amazon increasing their market at a faster rate.
3. Low prices offered by the competitors

Competition

Competitors

1.  Planet Entertainment
2.  Bambo Toys
3.   Console Gamer



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: