SWOT Analysis of Cyberdog with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Cyberdog UK Ltd
Rave Wear Clothings and toys
The future is here
Clothes including sci-fi alien inspired florescent clubwear , known to be integral part of dance floors
People who party more often in clubs, pubs etc
Rich young people who enjoy partying and are adventurous in life
Cyberdog is a brand which people wants to get associated with when on dance floors and also to fulfill their sexual desires
1. Niche market segment and strong brand equity 2. Stores designed in a way such that they strongly communicate the different brands of Cyberdog 3. Huge variety of rave wears 4. Good marketing strategies and fast growing
1. High Prices and high competition means less revenue share 2. Less online presence 3. Limited product range as it is only concentrated on rave wears
1. Huge potential for growth in other countries in Europe 2. Increase in online presence and online retail 3. Enhance the product range
1. Large number of competitors getting into the segment 2. Big online retailers influencing the customers
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