Cyberdog SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 989
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SWOT Analysis of Cyberdog with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cyberdog

Parent Company

Cyberdog UK Ltd

Category

Rave Wear Clothings and toys

Sector

Retail Stores

Tagline/ Slogan

The future is here

USP

Clothes including sci-fi alien inspired florescent clubwear , known to be integral part of dance floors

STP

Segment

People who party more often in clubs, pubs etc

Target Group

Rich young people who enjoy partying and are adventurous in life

Positioning

Cyberdog is a brand which people wants to get associated with when on dance floors and also to fulfill their sexual desires

SWOT Analysis

Strengths

1.   Niche market segment and strong brand equity
2.   Stores  designed in a way such that they strongly communicate the different brands of Cyberdog 
3.  Huge variety of rave wears
4.  Good marketing strategies and fast growing

Weaknesses

1.  High Prices and high competition means less revenue share
2.  Less online presence
3.  Limited product range as it is only concentrated on rave wears

Opportunities

1.  Huge potential for growth in other countries in Europe
2.  Increase in online presence and online retail
3.  Enhance the product range

Threats

1.  Large number of competitors getting into the segment
2.  Big online retailers influencing the customers

Competition

Competitors

1.  Fantazia shop
2.  Penandlolly
3.  Rave Ready

 

The table above concludes the Cyberdog SWOT analysis along with its marketing strategy and brand parameters.

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