Early Learning Centre SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1337
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SWOT Analysis of Early Learning Centre with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Early Learning Centre

Parent Company

Mothercare

Category

Educational toys

Sector

Retail

Tagline/ Slogan

Helping children be all they can be

USP

Create safe and sound toys for small children that help them develop vital skills early on, toys use wood such as plywood and Chinese maple

STP

Segment

Parents buying toys for toddlers and young kids that help development of the child

Target Group

Young working parents looking for new toys for their kids that will ensure good learning through play

Positioning

Provide toys which are not just fun but also help in the child’s growth in the formative years, help children explore

SWOT Analysis

Strengths

1. Online store allowing parents to order toys at their convenience

2.Established brand of providing award winning toys that develop vital skills

3.Image of providing safe and sound toys, parents can trust their child with the toy

4.  Global presence with over 80 franchised stores in 16 countries

5. In the UK the brand has over 200 stores

Weaknesses

1. Not very attractive prices for some toys
2.Not exclusive store for brands sold, customer loyalty not strong, competitive advantage not superior

Opportunities

1. Educational kits for older kids
2.Other products for Kids like clothing, accessories

3. Online material, e books, dvds etc

Threats

1. Cheaper Chinese replicas

2.Online and other retail stores providing other shopping options alongside toys

3. Product maturing, constant innovation required

Competition

Competitors

1. The Entertainer

2.Hamleys

3.Toys “R” Us

 

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