Snappy Snaps SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1847
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SWOT Analysis of Snappy Snaps with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Snappy Snaps

Parent Company

Snappy Snaps

Category

Photographic services, photographic processing

Sector

Retail stores

Tagline/ Slogan

Your local high street photo specialists

USP

Widest range and highest quality of photo and digital services

STP

Segment

Families, friends wishing to capture memories in creative forms, gifts etc.

Target Group

Working middle class and upper middle class, looking for gifting options for close ones

Positioning

Snappy snaps is a one stop shop for all the photographic needs of people looking for expert advice for innovative gifting options with quick services within a day or two

SWOT Analysis

Strengths

1. Many years' experience, recognizable brand in the UK
2. Purchasing power, helps negotiate best possible terms with suppliers
3. Large number of stores allowing easy pick up for customers

4. Quality of service established through the many years of existence

5. Over 120 stores spread across UK

Weaknesses

1. Relies on physical presence for its reach
2.Printing opportunities are less since increased sharing is through the digital world.
3. Serve basic camera accessories, not high end camera and other equipments

4.Limited to London is a concern

Opportunities

1. Expand options for home delivery for online orders
2.If online model is expanded they can go global

3. If not sell themselves, help potential customers connect to retailers to purchase high end cameras
4. Allow online editing and sharing to help capture more customers

Threats

1. Increasing presence in the virtual world, allowing people to share every moment instantly reducing the value of sharing photographs as gifts
2.Online shops allowing editing, personalization and home deliveries
3. Good quality printers becoming cheap means people fulfilling their basic printing needs at home

Competition

Competitors

1. Jessops
2.Dixons
3. Zoomin


The table above concludes the Snappy Snaps SWOT analysis along with its marketing strategy and brand parameters.

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