Persil Service SWOT Analysis, USP & Competitors

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SWOT Analysis of Persil Service with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Persil Service

Parent Company

Timpson Ltd

Category

Professional textile cleaning

Sector

Services and Hygiene

Tagline/ Slogan

-

USP

Hassel free Pickup and return of clothes at workplace, Cleanliness

STP

Segment

Working professionals who have time constraint and value cleanliness

Target Group

Companies, Working professionals

Positioning

Cleanliness at Convenience

SWOT Analysis

Strengths

1. 100 years of operation in cleaning has earned it a good faith among customers

2. 110 companies have partnered with Persil to set up pickup points within the company, thus has locked in customers for long periods

3. Excellent technological knowledge and innovation to keep up with all kinds of cleaning

4. Wide network and smooth pick up and drop service helps gain customer confidence

5. Brand name associated with Persil, the best detergent brand in Germany.

Weaknesses

1. Due to high cost of service was making loss in the past.

2. The brand has less market share considering thr amount of competitors

Opportunities

1. Can tie up with hospitals and schools for huge laundry orders

2. With more people joining the workforce, he market for cleaning of luxury apparels coming up.

Threats

1. The new advanced easy to use washing machines are eating up their market share

2. Global recession has caused companies to cut cost and hence they usually cut costs that are non-core to their business like employee benefits of laundry

Competition

Competitors

1. White Knight

2. Johnson Service Group

3. Harpers



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