N Brown Group SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1097
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SWOT Analysis of N Brown Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

N Brown Group

Parent Company

Lord Alliance and Nigel Alliance

Category

Online home shopping and catalogue clothes retailer

Sector

Lifestyle and apparel

Tagline/ Slogan

-

USP

Fit and Uniqueness in size

STP

Segment

Women and men apparel

Target Group

Middle aged Women with oversized frames

Positioning

Fashion clothing for the oversized

SWOT Analysis

Strengths

1. The company has over 140 years of experience in the distance shopping market

2. Large active customer base of over six million have traded with the business in the past two years

3. The company has been able to tap into an un catered segment of oversized fashion clothes which is not easily available on the High street

4. Multichannel reach through a combination of online and store sales; Planning to set up about 25 stores across U.K.

5. Efficient warehousing and distribution centres

6. Acquired many niche players in the garment segment to increase its product range. Recent acquisitions include House of Bath, Gray and Osbourn, Nightingales, High and Mighty, Figleaves

Weaknesses

1. Currently no physical store which can be an issue

2. Needs more advertising and visibility

Opportunities

1. Increase the number of physical high street shops will boost sales as there will be a combination of in-store and online sales

2. Rise in obesity has led to an increased demand for fashionable oversized clothes in most parts of the world and especially in the U.S.; can expand globally to meet the demand

Threats

1. Due to rising consumer debt, share prices dropped

2. Had to sign the accord on Bangladesh’s garment factory fire and pay fines to that regard.

Competition

Competitors

1. Yours

2. Evans

3. Elvi

4. Ann Harvey

5. BeigePlus

 

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