Basket Galore Ltd SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1128
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SWOT Analysis of Basket Galore Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Basket Galore Ltd

Parent Company

Basket Galore

Category

Gift Hampers

Sector

Custom made Gift hampers

Tagline/ Slogan

For All Your Wine Needs In A Hamper

USP

Personalised gifts that truly reflects the sentiments of the sender

STP

Segment

High income, urban young people who want to gift their friends and family

Target Group

Global students, working professionals staying away from home

Positioning

The Greatest Gift Baskets in the U.K

SWOT Analysis

Strengths

1. Excellent customer satisfaction through its unique packaging and personal touch attached to all gift hampers.

2. Accommodative of customer requests for unusual products.

3. Wide range of product assortment available from which the customers can choose.

4. Quick home delivery service

5. Specialised customer care by the staff by gift suggestions or helping customers contact other customers to find out what the best gift for the occasion is.

6. Value for money with high quality offerings

7. Easy ordering and very friendly mobile application which loads fast.

Weaknesses

1. There is no physical location where customers can come and choose the items after seeing. Customers have to rely on the look and feel on their website and sometimes do not like it.

2. Some customers feel it is slightly overpriced

Opportunities

1. With globalisation more people are staying away from home and hence their service of sending gifts to friends and family will become more and more popular.

2. Can set up ordering points near hospitals as people want to see new-borns and gift them when they first see them.

Threats

1. It is very easy to copy their business model as barriers to entry into e-retail business are very low.

2. Global expansion may be difficult as the products are majorly food items and cannot be transported to too distant places. So, for global expansion they have to tie up with other foreign players to create competitive advantage.

Competition

Competitors

1. GiftBaskets.com

2. Serenata Hampers.com

3. Simply Cornish Hampers



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