Bi-Mart SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 954
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SWOT Analysis of Bi-Mart with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bi-Mart

Parent Company

Employee Owned Company

Category

Supermarket Store Chain

Sector

Retail

Tagline/ Slogan

Just Right for the Northwest

USP

Membership store providing good deals to members

STP

Segment

Customers of all demographics shop here

Target Group

Family customers who are more likely join membership stores

Positioning

Positioned as a large local store with good ties to local community

SWOT Analysis

Strengths

1. Loyal customer base.  Mainly local families in the area

2. “Meet or beat” as a store policy of competitive prices

3. Huge stores with a lot of merchandise at a lower cost at nearly 75 locations

4. Pharmacy is very popular bringing more people into the store

5. Multiple business partners across the state where members can get discounts

6. Customer loyalty is high since it is a membership store

7. Employees are highly loyal and motivated, partly due to employee owned structure

Weaknesses

1. Inability to compete with low cost leader Wal-mart

2. Shorter working hours on the weekend which is ideal shopping time for family

3. New customers may lack much incentive to become a member and simply borrow the card from someone else

Opportunities

1. More advertising and promotional deals to draw in more customers

2.Incorporating new technology in distribution and supply chain

3. Recovering economy provides opportunity to increase prices without adverse effects to customer loyalty

4. Advertise their beer prices which are lesser than most competitors

5. Big retail pharmacy drives in a lot of customers into the store, leverage the good image of the pharmacy

6.Increase local advertising and promotional policies

7. Membership structure can be modified to make multiple levels of customers with more loyal customers getting better discounts

Threats

1. Threat of loss of brand loyalty due to competitors doing much better marketing campaigns

2. A downturn in economy could affect store profitability

3. Walmart is a threat in the low cost segment, Bi-mart cannot compete with walmart on price

4. Inflation in the economy can squeeze out profits in this intense competition market

5. Many other local retailers are also building pharmacy chains like Bi-mart

6.Since a lot of customer traffic is due to the pharmacy chain, competition is both from retailers as well as pharmacies

7.Employee unions have too much power and may bargain for policies that are not beneficial for the success of the store itself

Competition

Competitors

1.Walmart
2.K Mart
3.Local Stores

 


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