Dymocks Booksellers SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1189
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SWOT Analysis of Dymocks Booksellers with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dymocks Booksellers

Parent Company

Family owned business

Category

Books

Sector

Retail

Tagline/ Slogan

Learn something new everyday

USP

Superior Customer Service and enhanced customer book  buying experience

STP

Segment

Customers of all demographics shop here

Target Group

Book lovers

Positioning

Place to meet leisure, learning and gift needs of all the booklovers

SWOT Analysis

Strengths

1.  Leading bookseller in Asia and Pacific region

2. Constant introduction of innovations and new range of services

3. Pioneer in using innovative book retailing concepts

4. Telephone ordering facility for customers who are unable to visit the store

5. Network of flagships store in all the states of Australia and HongKong

6. Australia’s most visited website  on the internet

7. Dymocks’ in-store marketing and merchandising initiatives provide a highly differentiated book retail experience

Weaknesses

1. Not able to provide discounts comparable to that of Amazon
2. Younger tech savvy generation may lack incentive to visit the stores

Opportunities

1. Growing segments like Digital books
2. Expansion plan in International markets

3. Innovative market strategies to sell books and ebooks

Threats

1. Increasing popularity of ebooks
2. Sale of books in supermarket and departmental stores
3. Discounts offered by online book distributors such as Amazon

Competition

Competitors

1. Booktopia
2. Collins Booksellers
3. Amazon

 


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