Lucky Stores SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 843

SWOT Analysis of Lucky Stores with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Lucky Stores

Parent Company

Save-Mart and Albertsons LLC




Supermarket Chain

Tagline/ Slogan

Lucky means low prices


Meet the unique needs of communities by providing the right products and assortment at the right price



Customers of all demographics shop here

Target Group

Family Customers


True neighbourhood stores

SWOT Analysis


1.  Excellent customer’s experience in its store locations
2.  Full service banks within selected store locations
3.  Shopping at stores easy and convenient with the help of short aisles, bold and legible signage
4.  Logical order in the placement of merchandise in the store to help customers out

5.  Reward Cards for frequent shoppers

6.  In-store services such as bakeries, deli shops, florists, photo departments

7. Self-checkout facility available in the store


1.  Frequent acquisitions have somewhat diluted the brand equity
2.  Loss of loyal customer base due to frequent opening and closing of stores
3. Prices are comparatively high which means less market share


1. More advertising and promotional deals to draw in more customers

2. Incorporating new technology in distribution and supply chain

3. Expansion to other geographical regions


1.  A downturn in the economy could affect stores profitability

2. Inflation in the economy can squeeze out profits in this intense competition market
3. Threat from low cost competitors



1.  Walmart
2.  Safeway Inc.
3.  SuperTarget



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