Norby's SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 614
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SWOT Analysis of Norby's with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Norby's

Parent Company

Family owned business

Category

Departmental Store

Sector

Retail, e-commerce

Tagline/ Slogan

Personal, small town service

USP

Small town, personal service

STP

Segment

Individuals of all age groups

Target Group

The population of Minnesota

Positioning

Small town, personal service store

SWOT Analysis

Strengths

1.  Loyal customer base, mainly local families in the area
2.  Excellent customer service offered by the store
3.  Wide variety of merchandise available
4.  Free delivery in the town, alteration free of charge

5.  Products available for individuals of all age groups

6.  Personalized shopping experience, owner of the store actively         involved

7. Top quality brands available

Weaknesses

1.  Inability to compete with low cost leader Walmart
2.  Customer base limited mostly to the population of Minnesota

Opportunities

1.  More advertising and promotional deals to draw in more customers
2.  Growth in e-commerce
3.  Incorporating new technology in distribution and supply chain

4.  Store locations can be extended to other geographies

Threats

1.  Walmart is a threat in the low cost segment, Norby’s  cannot compete with walmart on price

2.  A downturn in the economy could affect stores profitability

3. Inflation in the economy can squeeze out profits in this intense competition market

Competition

Competitors

1.Walmart
2.K Mart
3.Local Stores

 


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