Shop Direct Group SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1213
Advertisements

SWOT Analysis of Shop Direct Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Shop Direct Group

Parent Company

Shop Direct Holdings Ltd.

Category

Retail

Sector

Home Shopping

Tagline/ Slogan

Customer First

USP

Celebrity design partnerships

STP

Segment

Customer as aged over 25 and a ‘striver’

Target Group

Internet savvy

Positioning

UK’s best loved digital department store

SWOT Analysis

Strengths

1.  UK and Ireland’s leading multi-brand digital online retailer
2.  Diverse brand portfolio
3.  Celebrities’ designs and model exclusive collections
4.  Use of innovative techniques in digital marketing

5.  Heritage of the company gives it a competitive advantage

6. Mobile optimized website gives quick access

7. Offers personalized consumer experience

Weaknesses

1.  Consumer credit agreements
2.  Complaint procedures for customers are not efficient,

Opportunities

1.  Growing e-commerce sector
2.  Using Shop Group’s brand image to enter in new areas

Threats

1.  Changing customer preferences
2.  Counterfeit goods market

3. Increasing penetration of competitors

Competition

Competitors

1.  ASDA Group Ltd
2.  Monsoon Plc
3.  Tesco Plc
4.  Amazon.Co.Uk.Ltd

 


Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.


Similar Brands in the same Sector: