Sweetbay Superstore SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 932
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SWOT Analysis of Sweetbay Superstore with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sweetbay Superstore

Parent Company

Bi-Lo Holdings

Category

Supermarket Store Chain

Sector

Retail

Tagline/ Slogan

Live Fresh for less

USP

Focus on Highest- Quality of Fresh Produce and Meat

STP

Segment

Urban Middle and Upper Middle Class

Target Group

Senior Citizens, College Students, Medium Income Groups

Positioning

Positioned as a Quality Grocery Provider as evident from its group logo which showcases fresh produce

SWOT Analysis

Strengths

1. Famous for its High Quality Angus Meat

2. Everyday low prices are a customer attraction

3. Ability to cater to specific markets

4. Open‐minded Management with over 9000 employees

5. Fresh and Local Produce is sourced from local suppliers

6. Strong ties with local community in each city that it operates in

7. Loyal Customer Base

Weaknesses

1. Mixed Marketing Messages in different advertising campaigns confusing consumers

2. Varied Price Perceptions by consumers is a problem which has not yet been addressed

3. Cluster Strategies used for Marketing are out-dated

4. Financially Weak position of company

Opportunities

1.  Opportunity to leverage its fresh foods image to increase market share

2. Consumer trends towards healthier foods can be an opportunity

3. Rebranding of company

4. New Parent company bringing much needed capital to the chain

5. Opening new stores in high growth neighbourhoods

6. Incorporating new technology in distribution and supply chain

7. Recovering economy provides opportunity to increase prices without adverse effects to customer loyalty

Threats

1. Intense Competition from above, Publix is its biggest competitor in this segment

2. Threat of loss of brand loyalty due to competitors doing much better marketing campaigns

3. A downturn in economy could affect store profitability

4. Walmart is a threat in the low cost segment, Sweetbay cannot compete with Walmart on price

5. Inflation in the economy can squeeze out profits in this intense competition market

6. Sharp rising Food Prices affecting core ‘fresh food’ margins which is a USP of Sweetbay

7. Suppliers providing tainted food products thus badly affecting image of Sweetbay, (Recall of tainted beef provided by Colorado Company)

Competition

Competitors

1.Walmart
2.Win-Dixie
3.Publix Super Markets

 

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