SWOT Analysis of Shepherd & Woodward with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Shepherd & Woodward
Shepherd & Woodward
Traditional clothing outfit stores
Classic and contemporary menswear, university wear specialists
University wear specialists
University, graduating and school students
Students from universities graduating in UK
A Shepherd and Woodward have a rich heritage of providing academic gowns, robes, university dresses for Oxford University and university sports teams’ dresses. They also stock school uniforms for local school students.
1. Legacy of adorning Oxford graduates since 1845. 2. Strategic location on High Street, Oxford, England offering it a class of its own. 3. Offers all kinds of academic wears, menswear for high prestigious universities.
1. The limited range of outfits catering only to students. 2.The prices of dresses are higher than other apparel stores which might limit the target group
1. More young students enrolled in universities would increase their target groups. 2.Increasing purchasing power parity of students leading to improved lifestyles e.g – higher pocket money 3. Expand network, product selection and reach to people by opening up more flagship stores and subway brands along the lines of their growth strategy currently being pursued. Open up more stores in UK. At present only 2 stores outside Oxford.
1.A shift from wearing traditional academic dresses reduces their popularity. 2. Intense competition from modern apparel stores. 3.Competition laws and lack of large scale development space leading to merger of many convenience stores.
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