Acme Fresh Market SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 3363
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SWOT Analysis of Acme Fresh Market with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Acme Fresh Market

Parent Company

Acme

Category

Grocery

Sector

Retail

Tagline/ Slogan

Feeding families of our community for over 120 years

USP

Grocery needs satisfied at fair prices

STP

Segment

Middle class people

Target Group

Middle class people

Positioning

Grocery needs satisfied at fair prices

SWOT Analysis

Strengths

1. A chain of 15+ stores spread at various locations
2. Online order and distribution facilities
3. One of the oldest supermarket in these localities

4. Saving cards, fuel rewards etc are some customer loyalty programs

5. Products available include Grocery, Pharmacy, Dairy, Frozen, Organic, Produce, Deli, Meat, Bakery, Floral, Alcohol, General merchandise

Weaknesses

1.  Geographicaly present at only a few limited destinations
2.  Comparatively higher prices than stores like Aldi, Walmart etc.

3.  Not seen as an international brand

Opportunities

1.  Mobile shopping is a good method to engage more customers

2.  Coming up with stores which are large in size than most of the existing general merchandize stores would give the feeling that these stores would offer more vaireties.
3. The customer relationship management by offering loyalty points can be taken to next level by partnering with more businesses

Threats

1.  Threats from established players like Walmart, Kmart etc.
2.  People would see Acme as expensive since there might be premium products of similar category available in Acme which is not there anywhere else
3.  Growing real estate costs

Competition

Competitors

1. Walmart
2. Wakefern
3. Giant food stores



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