Acme Fresh Market SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 3277

SWOT Analysis of Acme Fresh Market with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Acme Fresh Market

Parent Company






Tagline/ Slogan

Feeding families of our community for over 120 years


Grocery needs satisfied at fair prices



Middle class people

Target Group

Middle class people


Grocery needs satisfied at fair prices

SWOT Analysis


1. A chain of 15+ stores spread at various locations
2. Online order and distribution facilities
3. One of the oldest supermarket in these localities

4. Saving cards, fuel rewards etc are some customer loyalty programs

5. Products available include Grocery, Pharmacy, Dairy, Frozen, Organic, Produce, Deli, Meat, Bakery, Floral, Alcohol, General merchandise


1.  Geographicaly present at only a few limited destinations
2.  Comparatively higher prices than stores like Aldi, Walmart etc.

3.  Not seen as an international brand


1.  Mobile shopping is a good method to engage more customers

2.  Coming up with stores which are large in size than most of the existing general merchandize stores would give the feeling that these stores would offer more vaireties.
3. The customer relationship management by offering loyalty points can be taken to next level by partnering with more businesses


1.  Threats from established players like Walmart, Kmart etc.
2.  People would see Acme as expensive since there might be premium products of similar category available in Acme which is not there anywhere else
3.  Growing real estate costs



1. Walmart
2. Wakefern
3. Giant food stores


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