Numark SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 614
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SWOT Analysis of Numark with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Numark

Parent Company

Numark Ltd

Category

Pharmacy

Sector

Retail

Tagline/ Slogan

Your local community pharmacy

USP

A pharmacy which gives you advices about medicines and one which help you manage your lifestyle

STP

Segment

Pharmacy goers

Target Group

Mainly people who have lifestyle diseases like diabetes

Positioning

A pharmacy which gives medicinal advises and health advices to manage lifestyle diseases

SWOT Analysis

Strengths

1. A vast network of more than 3000 stores
2. All are independently owned stores under the same symbol and purchases made together give the owners good profit margin.
3. Expert advices provided on what medicine to choose and help in managing lifestyle diseases with the help of regular checkups.
4.  Availability of online shopping

5. Offers a wide range of own brand products as well

Weaknesses

1.  Independent ownership means that management of each store would be different
2. Difficult for the stores to be locally responsive since the purchases are mostly centralized

Opportunities

1.  All in one medicinal services have huge potential since people are looking for more convenience
2. Opportunities to expand the business model to other countries as well
3. Geographical expansion within the country itself is a possibility

Threats

1.  Unorganized retailers will pose serious competition
2.  Price cuts if passed on to the customers will not enhance the sales much since most of the costs are covered by insurances
3. A mismanaged store in the chain can ruin the reputation of the entire brand

Competition

Competitors

1. Kamsons
2. Cohenschemist
3. Raylene

 

The table above concludes the Numark SWOT analysis along with its marketing and brand parameters.

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