Numark SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 430

SWOT Analysis of Numark with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Numark Ltd





Tagline/ Slogan

Your local community pharmacy


A pharmacy which gives you advices about medicines and one which help you manage your lifestyle



Pharmacy goers

Target Group

Mainly people who have lifestyle diseases like diabetes


A pharmacy which gives medicinal advises and health advices to manage lifestyle diseases

SWOT Analysis


1. A vast network of more than 3000 stores
2. All are independently owned stores under the same symbol and purchases made together give the owners good profit margin.
3. Expert advices provided on what medicine to choose and help in managing lifestyle diseases with the help of regular checkups.
4.  Availability of online shopping

5. Offers a wide range of own brand products as well


1.  Independent ownership means that management of each store would be different
2. Difficult for the stores to be locally responsive since the purchases are mostly centralized


1.  All in one medicinal services have huge potential since people are looking for more convenience
2. Opportunities to expand the business model to other countries as well
3. Geographical expansion within the country itself is a possibility


1.  Unorganized retailers will pose serious competition
2.  Price cuts if passed on to the customers will not enhance the sales much since most of the costs are covered by insurances
3. A mismanaged store in the chain can ruin the reputation of the entire brand



1. Kamsons
2. Cohenschemist
3. Raylene



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Similar Brands in the same Sector: