Ripspeed SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 715
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SWOT Analysis of Ripspeed with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ripspeed

Parent Company

Halfords

Category

Automobile service and repair

Sector

Retail

Tagline/ Slogan

We go the extra mile

USP

All automotive and leisure products for fair price

STP

Segment

Bicycle enthusiasts and automobile owners

Target Group

Vehicle owners and bicycle enthusiasts

Positioning

All quality automotive and leisure products at fair price

SWOT Analysis

Strengths

1. A large network of more than 450 stores
2. All automobile services and parts of excellent quality
3. Strong bicycle business which is the driver of business in recent years
4.  Availability of online shopping for cycles, auto parts etc.

5. Strong parent brand enhances value

6. Sponsorship of car events has boosted its image

Weaknesses

1.  The auto service and repair business suffered a net loss
2.  Different sub brands without proper branding exercise fails to leverage the high brand equity that the umbrella brand Halfords possess

3.  Has been instances of customer dissatisfaction due to under invested stores and poor customer service

Opportunities

1.  British cyclists doing well in Tour de France has led to a lot of cycling enthusiasts purchasing new bicycles
2. People becoming more environment friendly also will increase the bicycle sales
3. Geographical expansion within the country for the autocentres is an opportunity to provide better service and reach to the customers

Threats

1.  Unorganized garages will pose serious competition
2.  Cycle sales depend on weather conditions also
3.  Customer dissatisfaction because of mismanaged stores can affect the performance of sister concerns also

Competition

Competitors

1. Wheelbase
2. Euro car parts
3.  Motor world

 


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