Smartbox UK SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 986
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SWOT Analysis of Smartbox UK with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Smartbox UK

Parent Company

Smartandco

Category

Automobile service and repair

Sector

Experience Gifting

Tagline/ Slogan

We are the world leader in gift experience

USP

Gifting your loved ones unique experiences

STP

Segment

Adventurous and aspirational customers

Target Group

Young men/women who are aspirational and seeking different experiences

Positioning

Unique gift of experience

SWOT Analysis

Strengths

1. Well suited for internet purchase and gifting
2. Lucrative B2B opportunities
3. Affordability of an experience which otherwise wouldn’r have been possible
4.  More than 750 experiences offered in 10 different themes

Weaknesses

1.  No industry standards set
2.  Difficult to value and price experiences

3.  Too many links in the supply chain which includes the operator, intermediaries, experience providers etc.

Opportunities

1.  Selling the experiences in bulk to B2B customers is a growing trend since organizations are using experiences as gifts more often

2.  Coming up with new experiences which are affordable so as to build a large customer base
3. Widespread interest among people to enhance knowledge and skills will work in its favour

Threats

1.  Relative lack of differentiation among various players
2.  Threat of a lot of third party competitors
3.  Threat from localized single experience providers

Competition

Competitors

1. Red letter days
2. Buy a gift
3.  Virgin experience days

 


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