Smartbox UK SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 918

SWOT Analysis of Smartbox UK with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Smartbox UK

Parent Company



Automobile service and repair


Experience Gifting

Tagline/ Slogan

We are the world leader in gift experience


Gifting your loved ones unique experiences



Adventurous and aspirational customers

Target Group

Young men/women who are aspirational and seeking different experiences


Unique gift of experience

SWOT Analysis


1. Well suited for internet purchase and gifting
2. Lucrative B2B opportunities
3. Affordability of an experience which otherwise wouldn’r have been possible
4.  More than 750 experiences offered in 10 different themes


1.  No industry standards set
2.  Difficult to value and price experiences

3.  Too many links in the supply chain which includes the operator, intermediaries, experience providers etc.


1.  Selling the experiences in bulk to B2B customers is a growing trend since organizations are using experiences as gifts more often

2.  Coming up with new experiences which are affordable so as to build a large customer base
3. Widespread interest among people to enhance knowledge and skills will work in its favour


1.  Relative lack of differentiation among various players
2.  Threat of a lot of third party competitors
3.  Threat from localized single experience providers



1. Red letter days
2. Buy a gift
3.  Virgin experience days



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