SWOT Analysis of Smartbox UK with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Automobile service and repair
We are the world leader in gift experience
Gifting your loved ones unique experiences
Adventurous and aspirational customers
Young men/women who are aspirational and seeking different experiences
Unique gift of experience
1. Well suited for internet purchase and gifting 2. Lucrative B2B opportunities 3. Affordability of an experience which otherwise wouldn’r have been possible 4. More than 750 experiences offered in 10 different themes
1. No industry standards set 2. Difficult to value and price experiences
3. Too many links in the supply chain which includes the operator, intermediaries, experience providers etc.
1. Selling the experiences in bulk to B2B customers is a growing trend since organizations are using experiences as gifts more often
2. Coming up with new experiences which are affordable so as to build a large customer base 3. Widespread interest among people to enhance knowledge and skills will work in its favour
1. Relative lack of differentiation among various players 2. Threat of a lot of third party competitors 3. Threat from localized single experience providers
The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.