The Garden Centre Group SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2382
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SWOT Analysis of The Garden Centre Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

The Garden Centre Group

Parent Company

Terra Firma

Category

Garden Centre

Sector

Experience Gifting

Tagline/ Slogan

The Gardening Club

USP

Catering to all the gardening needs; be it products or services

STP

Segment

People interested in gardening

Target Group

Housewives/other people interested in gardening

Positioning

Catering to all the gardening needs; be it products or services

SWOT Analysis

Strengths

1. A large chain of 140 centres
2. Online order and distribution facilities
3. Owns a few of the garden centres with the highest sales per customer due to the knowledgeable staff providing excellent service
4. Group owns 17 of the top 100 Garden centres as per the Gardener’s world magazine

Weaknesses

1.  Seasonality of the market
2.  Food and beverage offering in the cenres are not upto the mark as per few customer reviews

3.  Frequent change in ownership is affecting the management

Opportunities

1.  Weather proofing the business by adding more restaurents in the Garden chains

2.  The portfolio of garden centres they have are difficult to replicate due to site unavailability.
3. Increasing presence in local communities through investments in charities

Threats

1.  Unpredictable weather in the UK critically influence sales
2.  DIY chains pose a potential challenge as they have expertise to develop stronger portfolio of own labelled goods
3.  Dramatic improvement in retail standards among garden multiples

Competition

Competitors

1. Dobbies
2. Nottcuts
3.  Klondyke

 


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