Kendall and Sons Ltd SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 562
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SWOT Analysis of Kendall and Sons Ltd with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Kendall and Sons Ltd

Parent Company

Next PLC

Category

Umbrella, rainwear and ladies wear

Sector

Retail stores

Tagline/ Slogan

-

USP

Good quality ladies and rain wear

STP

Segment

People interested in buying good quality Umbrellas, Rainwears and ladies wears

Target Group

Upper middle class people especially ladies who shops for their family too

Positioning

A high value brand which people will buy because of its quality and long life

SWOT Analysis

Strengths

1.  Age old brand, so high brand value and customer loyalty
2.  Strong management team
3.  Strong distribution and supply chain
4.  High spend on RnD, innovation and effective communication of brand

Weaknesses

1.  Online presence not good as the brand is now defunct
2.  High Dependence on seasonal and woman product sale
3.  Could not leverage its brand recall

Opportunities

1.  Product and service expansion

2.  Increasing online presence
3.  Expansion in emerging markets and abroad

Threats

1.  Competitors increasing from local market in rain wear
2.  Big retailers getting strong in ladies wear and entering into rain wear
3. External changes and government regulations on this market

Competition

Competitors

1. Marks and Spencer group PLC
2. Arcadia group ltd
3. Debenhams PlC

 

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