Majestic Wine SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1782
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SWOT Analysis of Majestic Wine with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Majestic Wine

Parent Company

Majestic wine PLC

Category

Wine industry

Sector

Retail stores

Tagline/ Slogan

We like to make wine full of fun

USP

Uk’s largest retailer of wine by mixed case

STP

Segment

People who party a lot and enjoys drinking wine

Target Group

Upper middle class fun loving businessman who likes to have soothing wine frequently

Positioning

Refreshing down to earth wine retailer for fun loving people

SWOT Analysis

Strengths

1.  High brand value and the largest wine retailer in UK
2.  Consistent growth in terms of revenues and sales
3.  Hardworking and intelligent management
4.  High quality and loyal customers due to variety offered

5.  Competitive price, excellent customer service and impressive range

6. Ability to hold large stocks on local level

7. It has subsidiaries like Lay & Wheeler Ltd, WBI Ltd and Vinotheque Holdings

Weaknesses

1.  Highly competitive market means market share is limited
2.  Stores on non prime locations especially outside UK

Opportunities

1.  Online service can be enhanced
2.  Further expansion in UK and abroad, Acquisitions
3.  Enter into other alcohol products

Threats

1.  High competition from supermarkets
2.  Economic conditions and government regulations

3.  Increasing competitions from local producer, price wars

Competition

Competitors

1.  Direct wines limited
2.  Oddbins limited
3.  Berry Bros and Rudd ltd

 

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