Oak Tree Press SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 470
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SWOT Analysis of Oak Tree Press with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Oak Tree Press

Parent Company

Cork Publishing Limited

Category

Books Publisher

Sector

Retail Stores

Tagline/ Slogan

Effective communication of business information

USP

It publishes limited edition hand bound signed books featuring the work of world leading authors and artists

STP

Segment

People who wants to read books written by leading authors and writers

Target Group

Middle Aged upper middle class people who wants to set up their own business or wants to reach great heights in their career

Positioning

Oak tree press develops and delivers information, advice and resources for entrepreneurs and managers

SWOT Analysis

Strengths

1.  In Niche market of publishing high quality work by leading writers
2.  Known for it’s philanthropically work
3.  Wide range of products and services
4.  Highly valued brand, Loyal customers

5. It is renowned for being a voluntary organisation

Weaknesses

1.  Concentrated sales in some parts of UK
2.  Targeted market too small, not concentrating on other kind printing and publications

Opportunities

1.  Increasing product portfolio by getting into printing various other stuff

2.  Growth opportunities in other parts of UK and abroad
3.  Improving online services and e-publication to increase revenue

Threats

1.  Increasing competition from global players
2.  Increasing market of online readers which decreases sale of hand bound books
3.  Publications in languages other than English

Competition

Competitors

1.  Hachette Livre
2.  Random House
3. Penguin books

 


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