Poundland SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2643
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SWOT Analysis of Poundland with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Poundland

Parent Company

Warburg Pincus

Category

Home, Kitchenware, gifts, healthcare

Sector

Retail stores

Tagline/ Slogan

Yes Everything’s  £1

USP

Good Quality product with large variety at £1

STP

Segment

People who buys home, kitchenware , healthcare products etc

Target Group

Middle class people mostly woman who are price and value conscious

Positioning

Largest single price discount retailer in Europe

SWOT Analysis

Strengths

1.  Huge range of products with several brands
2.   Large number of stores covering many geographical locations in Europe
3.  High Operating Efficiency with over 10,000 employees engaged
4.  Excellent customer service and so loyal customers

5. The company estimates it serves approx 3 million customers in a week

6. Over 200+ stores spread all across the UK

Weaknesses

1.  Prices fixed, so has to operate very effectively under cost cuttings hence limited margins
2.  Not strong online presence/sale

Opportunities

1.  Expansion in other parts of Europe and abroad
2.  Can invest more in building strong e-commerce to increase revenue
3.  Increase offer range to become a one stop shop for all customer requirements

Threats

1.  Rising competition in single pricing retailers further lowering the prices
2.  Challenging economic conditions in UK will demand more value for money
3.  Exchange rate fluctuations may hamper the growth plans with single pricing

4. Product substitution is easier in this market

Competition

Competitors

1.  Poundworld
2. 99p Stores
3.  B&M Bargains

 


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