RS McColl SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1054
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SWOT Analysis of RS McColl with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

RS McColl

Parent Company

McColls Retail Group

Category

Newsagent

Sector

Retail Stores

Tagline/ Slogan

UK’s no.1 independent neighborhood retailer

USP

Serving the local community through its products like newspapers, magazine and confectionary

STP

Segment

People who buys newspapers and confectionary from neighborhood newsagents

Target Group

Lower Middle class and middle class people who buys products from newsagents

Positioning

Retailer providing variety of newspapers , magazines etc locally

SWOT Analysis

Strengths

1.  500+ stores across UK shows its presence
2.  Strong relations with distributors and suppliers
3.  Good service for a good customer experience
4.  Impulse category better represented in RS McColl than other supermarkets

5. The company has a strong legacy starting in 1901

Weaknesses

1.  Every newsagent caters a very small area, so impact is small
2. Sales based on convenience so little customer loyalty
3. Product substitution is easy for customers

Opportunities

1. Entry into supermarket and hypermarket segment
2. Increase customer base by enhancing service and product range
3. Cover more geographical areas by opening more stores across Europe

Threats

1.  Large number of local retail newsagents opening up
2.  Supermarkets and hypermarkets offering low prices
3.  Consumer buying behavior changing with time and more inclined towards supermarket buying

Competition

Competitors

1.  Morrisons
2. Tesco
3. Sainsburys

 

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