Associated Supermarkets SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1024
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SWOT Analysis of Associated Supermarkets with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Associated Supermarkets

Parent Company

Associated Foods Holdings

Category

Grocery Retail

Sector

Retail

Tagline/ Slogan

-

USP

Low price offered to the customers

STP

Segment

Low income, Urban/semi urban purchasers

Target Group

Middle class  families of sub urban and metropolitan area

Positioning

Freshest quality food at lowest price

SWOT Analysis

Strengths

1. The largest group supermarkets based in the New York with about 250 stores.

2. Very reasonable prices have led to popularity among middle income group people for day to day utility items.

3. The stores are centrally located for convenience shoppers who buy while returning from work

4. Its divisions include Associated Supermarkets and Compare Foods

5. The brand also has its share of private labels

Weaknesses

1.Gets very crowded during peak hours which is a hassle for customers

2. Store only based around New York city hance limited geographic reach

Opportunities

1. Enable online buying and delivery to cater to a larger segment

2. Increase its product portfolio
3. Improve its Brand image buy creating better shopping experience through sales staff training, better store layouts and better quality products

4. With the recession setting in most people are turning to value for money products. It can position itself as the best quality products at low prices

Threats

1.Too many small and large grocery retail shops overcrowd the cities today and it is difficult to differentiate itself

2. Fluctuating economic scenarios and govt policies

Competition

Competitors

1.Trader Joe’s

2. Food Basics USA

3. Pathmark

4. The Food Emporium

5. Big M

6. D'Agostino Supermarkets

 


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