Winning Appliances SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1104
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SWOT Analysis of Winning Appliances with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Winning Appliances

Parent Company

Winning Appliances Pty. Ltd.

Category

Kitchen and Laundry Appliances

Sector

Home appliance retail

Tagline/ Slogan

Always Cheapest Prices

USP

state of the art appliances at affordable prices

STP

Segment

Home and kitchen segment for families

Target Group

Middle and upper middle class women

Positioning

offers traditional value and service in a modern context

SWOT Analysis

Strengths

1. Australia’s leading kitchen and laundry appliance specialist with more than 100 years of service

2. Displays an extensive range of over 50 quality brands

3. Good promotion method by partnering events like Best Home Chef cooking competition, cooking demonstrations and similar programs.

4. Enjoys customer trust with its promotion of family values

5. Customer satisfaction is high with its well trained staff and on time delivery

Weaknesses

1. Not present outside the  country

2. There has been complaints regarding its after sales services and quality of products

Opportunities

1. With everyday new technology and crunch of time for people, home appliance market is booming to make life easier. It can leverage its network and start online retailing and delivery to other countries outside Australia.
2.Can tie up with corporates and restaurants and can provide integrated kitchen makeover services

Threats

1.Recession has reduced the demand for costly durables like high end kitchen appliances which has hit sales

2. Intense competition may decrease market share

Competition

Competitors

1. Harvey Norman

2. Getprice

3. Brown & Whit

4. The Good Guys

5. Bing Lee

 


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