Chief Supermarket SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 495

SWOT Analysis of Chief Supermarket with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Chief Supermarket

Parent Company

Nolan's Grocery


Convenience Store



Tagline/ Slogan

Great food great neighbor


Community and associate based supermarket



People who have irregular working hours or work shifts and might go for impromptu purchases

Target Group

Working class professionals who want to buy everyday items like groceries, toiletries, drinks even during a weekend and also late at night as per their convenient time


Offers community based offerings and is localized. It focuses on offering modern quality supermarket facilities with the best in calss quality meat and produce.

SWOT Analysis


1. Legacy of serving people of the community and being localized.
2. Offers wide range of fresh and chilled food along with fresh produce and meat
3. Excellent location of stores, easily accessible.
4. Offers community cash programs where locals can contribute to local organizations by shopping at the stores.


1. The range of food offered is limited compared to other supermarkets which limit the options available to consumers.
2.Brand awareness is a problem.


1. More young professionals living away from home and working long hours prefer frozen food. Hence their target group is increasing fast.
2. Increasing purchasing power parity leading to improved lifestyles e.g – more ready to eat foods
3. Expand network, wider product range  and reach to people by opening up more flagship stores.


1.Robbery attempts and other threats lead  to concerns for property loss.
2. Intense competition from corner stores, supermarkets, grocery stores and host of other convenience stores.
3.Lack of large scale space leading to merger of many convenience stores and increase in competition.



1. Wal-Mart Stores, Inc.

2. Publix Super Markets, Inc.

3. Food Lion, LLC



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