CTown Supermarkets SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 531
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SWOT Analysis of CTown Supermarkets with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

CTown Supermarkets

Parent Company

Krasdale Foods

Category

Convenience Store

Sector

Retail

Tagline/ Slogan

Supermarkets for savings

USP

Employs economies of scale to be able to pool the advertising and purchasing power of small counterparts.

STP

Segment

People who have irregular working hours or work shifts and might go for impromptu purchases

Target Group

Working class professionals who want to buy everyday items like groceries, toiletries, drinks even during a weekend and also late at night as per their convenient time

Positioning

Offers community based offerings and is localized. It focuses on offering modern quality supermarket facilities with the best in calss quality meat and produce.

SWOT Analysis

Strengths

1. Employs economies of scale to be able to pool the advertising and purchasing power of small counterparts..
2. Offers wide range of fresh and chilled food along with fresh produce and meat
3. Offers coupons and weekly ads for promotion.

4. One of the largest retail outlet in New York

5. The company has over 200 stores spread across US

Weaknesses

1. The range of food offered is limited compared to other supermarkets which limit the options available to consumers.
2. Items might be costlier than other supermarkets and hence might limit the target market.

Opportunities

1. More young professionals living away from home and working long hours prefer frozen food. Hence their target group is increasing fast.
2. Increasing purchasing power parity leading to improved lifestyles e.g – more ready to eat foods
3. Expand network, wider product range  and reach to people by opening up more flagship stores.

Threats

1.Robbery attempts and other threats lead  to concerns for property loss.
2. Intense competition from corner stores, supermarkets, grocery stores and host of other convenience stores.
3.Lack of large scale space leading to merger of many convenience stores and increase in competition.

Competition

Competitors

1. Wal-Mart Stores, Inc.

2. Publix Super Markets, Inc.

3. Food Lion, LLC



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