RedBubble SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1064
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SWOT Analysis of RedBubble with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

RedBubble

Parent Company

Martin Hosking, Peter Styles and Paul Vanzella

Category

Online store – for artists

Sector

Retail marketplace online

Tagline/ Slogan

This is Redbubble

USP

Unique online marketplace which connects artists all round the world and sells creativity and passion.

STP

Segment

People who have a creative bent of mind and who want to personalize things.

Target Group

Creative people mostly in the age group of 15-35 who want to own personalized artistic t shirts, wall art etc.

Positioning

It is the most creative marketplace online where global artists come together and bring about new designs to showcase your love and passion

SWOT Analysis

Strengths

1. Unique concept of online marketplace.
2. Offers wide range newer designs to be personalized on t-shirts, wall arts.
3. Also offers platform for budding artists all around the world to seel their work

4. Regionally a renowned brand among the customers

Weaknesses

1. The reach though online platform in limited as not many people know about it. Awareness is not good.
2.The prices of items are higher than those available in regular gift stores  which might limit the target group

Opportunities

1. More young professionals living away from home and wanting to own personalized items to get the home feeling. Hence their target group is increasing fast.
2.Increasing purchasing power parity leading to improved lifestyles more spending on creative interior decoration objects
3. Expand network, more campaigns and also open flagship stores in line with growth strategies.

Threats

1.Availability of items to sell as less and less people not going to art as a profession.
2. Intense competition from other popular gift stores like Presto.

Competition

Competitors

1.ImageKind
2.FineArtAmerica



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