BJ’s Wholesale Club SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 1970
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SWOT Analysis of BJ’s Wholesale Club with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

BJ’s Wholesale Club

Parent Company

Leonard Green & Partners

Category

Wholesale club

Sector

Retail

Tagline/ Slogan

Where values come to life

USP

Savings of more than 30% on the supermarket prices

STP

Segment

Miidle/upper middle class

Target Group

Small business owners and bargain hunters

Positioning

Savings of more than 30% on the supermarket prices

SWOT Analysis

Strengths

1.  Strong network of around 200 clubs in 15 different states.
2. No frills store which tries to save cost in all the ways possible and pass on the benefit to the customers
3. Special services offered to customers like car rentals, gas stations, home heating oil etc.

4. The company was ranked on Fortune magazine's listing of America's 500 largest public corporations

5. Nearly 23,000 employees are a part of the workforce

Weaknesses

1.  The chain is far behind in sales compared to other major competitors
2. Sales is restricted to people with membership cards only
3. Shopping experience is not that good since the stores will have minimalistic infrastructure.

Opportunities

1.  Can expand their private label ranges

2. Mobile shopping is increasing day by day and it would be convenient for many of the working professionals

3. Expanding their gas stations business since it is a high margin product

Threats

1.  Competition from other multinational retailers like Costco and Walmart
2. People might perceive it as a place for the retailers to buy goods
3. The general level of low customer service in the stores might be mistaken as incompetency from the stores part

Competition

Competitors

1. Costco wholesale

2. Sam’s club
3. The shop and stop supermarket company



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