Burlington Coat Factory SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 2578
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SWOT Analysis of Burlington Coat Factory with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Burlington Coat Factory

Parent Company

Burlington

Category

Department store (clothes and shoes)

Sector

Retail

Tagline/ Slogan

We sell more than coats

USP

Large assortment of current, high-quality, designer and name-brand merchandise at up to 70% off department store prices.

STP

Segment

Miidle/upper middle class

Target Group

Young working professionals/trend lovers

Positioning

Large assortment of current, high-quality, designer and name-brand merchandise at up to 70% off department store prices.

SWOT Analysis

Strengths

1.  Strong network of around 500 stores in different US states.
2. A one stop shopping experience since the stores features most of the famous labels at a price discount of 60 to 70% compared to department stores
3. Online purchase available for both coat factory products and baby depot products making it easier for an entire family to shop together.

4.  It is one of the nation’s largest coat sellers

5. Over 25,000 people are employed with the organisation

Weaknesses

1.  People might perceive the store to be selling low quality items since the prices are very low
2. Company reputation is at stake due to the recent litigations involving false labelling
3. Shopping experience is not that good since the stores will have minimalistic infrastructure.

Opportunities

1.  Giving cash and credit card refunds has attracted more customers to the stores

2. Mobile shopping is increasing day by day and it would be convenient for increasing population

3. Expansion to other countries preferably European countries is seen as a good option for the chain

Threats

1.  News like the labeling of real fur as faux fur has tarnished the reputation of the firm.
2. People might perceive it as a place where they sell low quality goods
3. Competition from local competitors offering similar products at even lower prices

Competition

Competitors

1. TJ Maxx

2. Marshalls
3. Ross stores



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