Burlington Coat Factory is one of the leading brands in the lifestyle and retail sector. Burlington Coat Factory SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Burlington Coat Factory:
Quick Glance:
Above are the strengths in the SWOT Analysis of Burlington Coat Factory. The strengths of Burlington Coat Factory looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Burlington Coat Factory SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Burlington Coat Factory SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Burlington Coat Factory are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Burlington Coat Factory SWOT analysis.
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About Burlington Coat Factory
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Burlington Coat Factory Overview | |
---|---|
Parent Company |
Burlington |
Category |
Department store (clothes and shoes) |
Sector | |
Tagline/ Slogan |
We sell more than coats |
USP |
Large assortment of current, high-quality, designer and name-brand merchandise at up to 70% off department store prices. |
Burlington Coat Factory STP | |
Segmentation |
Miidle/upper middle class |
Target Market |
Young working professionals/trend lovers |
Positioning |
Large assortment of current, high-quality, designer and name-brand merchandise at up to 70% off department store prices. |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to Burlington Coat Factory. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
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