D’Agostino Supermarkets SWOT Analysis, USP & Competitors

Posted in Lifestyle and Retail, Total Reads: 442
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SWOT Analysis of D’Agostino Supermarkets with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

D’Agostino Supermarkets

Parent Company

D’Agostino

Category

Supermarket

Sector

Retail

Tagline/ Slogan

New York’s Original Grocer

USP

All you need all week long; Highest quality products and customer service

STP

Segment

Supermarket retail stores

Target Group

Middle/upper middle class

Positioning

All you need at the highest quality

SWOT Analysis

Strengths

1.  Operates more than a dozen grocery stores in the Manhattan and Westchester counties.
2. It is known for the highest quality products which features most of the famous brands and also for the excellent customer service available at the stores
3. Online order facility is available which is very responsible and fast

4.  The D’Agostino private label products are also very famous and it is perceived to be of the highest quality.

Weaknesses

1.  Difficult to replicate the model in smaller places since people will see it as very expensive

2. It is difficult for the firm to expand within the city also since the real estate availability is a concern

3. The stores are comparatively small compared to the other grocery stores

Opportunities

1.  Can come up with more private label products since they have the shelf space available in the most expensive places in the US

2. Mobile shopping is increasing day by day and it would be convenient for increasing population

3.  The company can diversify into business like pharmacy and liquor and create a niche for itself in the city

Threats

1.  Competition from other local retailers in the city
2. The increasing rental rates in the city
3. The lack of space in the stores can create customer dissatisfaction

Competition

Competitors

1. The Great Atlantic and Pacific Tea Company

2. Gristede’s Foods Inc

3.Fresh Direct Holdings



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